The promo rounds for start-ups

If you’re starting any kind of small business and not 100% sure where to start with your PR or promotional plan, draw on some of these tips …

• Make sure you know your customer
• Analyse your competitors to see what they are doing and do it better
• Know where you fit in the market
• Be able to easily articulate your point of difference
• Understand where your customer is most likely to engage with your business or brand
• Think about strategies to surprise and delight
• Attend key industry events to learn and network
• Have a plan, categorise tasks, don’t try and do everything at once
• Seek feedback from customers to attain where your strengths and weaknesses lie
• Know which channel or approach will give you the best bang for your buck
• Be prepared to re-think, re-do and re-start if you’re not hitting your targets.