The essentials of content creation

Content comes in many forms to suit different purposes. But when it comes to written content, be it a blog, client communication, news article or social media post, there are a few ways that will help you to engage and retain your audience.

a) Research, research, research. If you’re making a statement and it’s fact based, cross check it from multiple sources.

b) Check your spelling and grammar on every piece of communication or content.

c) Know your audience, speak their language.

d) No one likes to be told things twice, don’t repeat yourself.

e) Take your time to proof your work, mistakes unravel the function and credibility of your content.

f) Keep the momentum up when writing your content. If you don’t know where to start immediately, just begin the writing process and see where it takes you. Go back to the lead sentence and heading later.

g) Your opening sentences count. Captivate your reader from the get-go.

h) Keep your content fresh, if you’re not excited by your content you can bet your readers feel the same.

i) Word selection is everything, so choose wisely.

j) Don’t get lost, keep focused and remember who you are writing for.

k) If you’re writing for a corporate audience, keep it professional but engaging. Be wary of content getting too casual or personal.

l) Original content only thanks.

m) Use a style guide such as the Associated Press Stylebook to maintain consistency.

n) Inspiring examples go a long way.

o) Content with purpose keeps your readers connected.